‘New lender stopped shirt sponsorship of its own football club to now pump millions into Barça’

El Mundo Deportivo knows that Philips will be one of the new shirt sponsors of FC Barcelona. The Dutch company will adorn the sleeves of the shirt from next season and has also immediately auctioned several million euros for it.

And that is remarkable. Philips was PSV’s main sponsor until a few seasons ago. In fact, the company also derives its name from the Philips Sport Association. However, it was decided to save on sponsorship. The management clearly comes back to that.