Instagram and Snapchat as a lead generator

Worldwide, more than a billion users log in to the ever-growing Instagram every month. In recent years, the platform has grown in the Netherlands to no less than 7.8 million users, of which 4.7 million even daily! The average duration of such a digital visit is now approximately 30 minutes per day. In terms of ages, we also see a shift, now 50% of Instagram users have passed the age of 35.

Facebook and Twitter both saw no less than 500,000 users leave last year (mainly young people at Facebook) and TikTok and Snapchat both rose to more than 2.5 million active members. Reason for leaving is simple: other platforms are just more fun. Even at Instagram, we see that young people are making the transition to other social media, so that growth is mainly generated by an older target group. Instagram is therefore a very interesting platform to reach your target group! And if your focus is on an age of up to 25 years, Snapchat is a great option to generate leads.

Advertising on Instagram

The marketers at Fitness Media are of course always on the move online. We are optimizing, adjusting, testing every day and have collected an enormous amount of data. In addition to the regular Facebook campaigns, you can advertise on Instagram at Fitness Media with a separately designed and optimized campaign. This way you get an amplifying effect of your campaign because people see the advertisement on multiple channels. The power of repetition. A repetition of a message creates recognition, which gives people a more positive feeling about it. In social psychology this is called the ‘mere exposure effect’.

At Fitness Media, we have noticed that advertising with our extensively tested campaigns, which uses both Facebook and Instagram, generates up to 50% more leads compared to a campaign using only Facebook. Remarketing on Instagram is very effective and smart: does someone visit your website or a specific page? Then we ensure that the potential lead sees your advertising campaign in Instagram Stories a number of times.

Did you know… An Instagram user is online for an average of 30 minutes a day?
Number of Social Media users in the Netherlands:

  • Facebook 9,900,000 (-5% compared to 2022)
  • Instagram 7,800,000 (+18% compared to 2022)
  • Snapchat 3,900,000 (+21% vs. 2022)
  • Twitter 3,100,000 ((-13% compared to 2022)

Advertising on Snapchat

Since the launch of Snapchat (back in 2011), the app has evolved into more than just a way to send fun photos to friends. By now, the user trusts the app to get a real-time view of what their favorite celebrities, shows, and companies are doing, making Snapchat a great new marketing tool to interact with your potential new (young) members on a personal level. Most Snapchat users are between 15 and 24 years old.

Like other social media platforms, Snapchat has several advertising options to choose from. Whether you want to strengthen your brand awareness or organize the campaign to generate leads, Snapchat’s growing advertising offer now offers many possibilities.

Advice

So, to reach your real target group as best as possible and to get them to take action, Fitness Media has all the tools and channels to connect your fitness club, PT studio or gym and generate interaction. From online campaigns to completely unburdening with a door-to-door campaign; design, printing and distribution. Fitness Media is your full service marketing partner.

Do you want to know more about your options on Facebook, Instagram or Snapchat? Call Fitness Media on +31 (0)592-420 561 and we’ll be happy to tell you more!


Handelsweg 9A, 7641 AC Wierden | Oostersingel 7, 9401 JX Assen
T: +31 (0) 592 420 561 | E: [email protected] | I: www.fitnessmedia.nl

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